Can we all agree on something…Ticketmaster is terrible? That’s less of a question, and more of a
statement of fact. Fees associated with
your purchases sometimes exceed 10% of the ticket price, and for what? With so much of the purchase process automated, and far fewer call
centers for phone orders, it seems that they’ve only needed to reduce costs
instead of increase them. Among my
circle of concert-going friends, they are not-so-affectionately known as
Ticket-bastard. And, we’re not alone. For the smaller venues and smaller shows,
artists are working outside the box and experimenting with both other ticketing
options as well as selling direct to the fans due to the TM screw.
Louis C.K. is famous for this.
You buy from him. You want his
latest show? Pay him. You want to order tickets? Pay him. Now, he has, due to some venue rules, needed
to work with TM, but when he got to that point, he was able to talk them out of
charging the ridiculous fees they’re known for (i.e. his recent MSG
shows).
Another direction is to work with smaller ticketing
agents. The wife and I wanted to see
Keller Williams and his funk band at the Stone Pony in Asbury Park. Tickets were being advertised on his website,
and sold through a small ticket agent called FrontGate Tickets. So, my wife and I purchased tickets through
the FrontGate website, and all seemed to be in order. Confirmation came
through (e-mail) that the tickets would be printed and mailed USPS a week or so
before the event. When they didn't come, I gave FrontGate a call.
They claimed that Keller's peeps didn't provide enough tickets and that,
instead of mailing, they'd waiting for us WillCall. No problem. The night of the show, after waiting 20 minutes in 20 degree temps in line, we finally got to the
window, and lo, our name wasn't on the WillCall list! I immediately called
FrontGate (open 9am-9pm Central; Mon-Sat) and they said that the Pony ticket
office should check the "WillCall" list and then a "Buyer's list", and call a manager to look too and all sales are final. If you've ever been at the
Pony you know they're already short staffed, and that night the line was long. None of that bore fruit. Name wasn't there and we couldn't get in. The woman at the Stone Pony also indicated that we weren't the only
ones with this issue. Rightly so, I largely place the blame at FrontGate's
feet.
Tuesday morning, I called FrontGate and, after regaling the tale, they promised a full refund despite their “all-sales-final” policy. But, this was less about the money, and more about the inability to see a show. We don't have the freedom to just hit any show we want (our fault for procreating), and this was a night out. Also, this was the last show of his in the Northeast until September! There are other bands and other ways to spend our money...but to have planned this, hired a sitter and have it not work out was disheartening.
Happy ending, though.
I wanted Keller’s people to know what happened in order for them to keep
this from happening to some other poor schmuck.
I wrote to them much of what I wrote here and they were super fast on
the response, super gracious and apologetic, and offered to comp our next
show! Oh, and you can’t go to a show
without being properly attired, so they threw in 2 T’s to boot…pick any you
like. So, it all ended well, and we’ll
definitely be taking them up on a show when he swings around again. I know it seems like I’ve got OMS (Old Man
Syndrome) by bitching to the talent like I did (You whippersnappers! Get off my
lawn!), but I thought it ended well enough to say that, if you get screwed,
speak up. Most times, people, companies,
brands will try to make it right. And if
they don’t, maybe it’s time to stop patronizing that entity, and start spending
your money on bands, organizations and companies that understand that the
customer/fan is #1 (and paying your bills)!
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